research
While interning at LGA this summer, I curated a competitive analysis for BB&T's 2016 Brand Positioning Refresh. My research analyzed the competitive landscape and industry trends specifically surrounding the Digital Transformation. Research materials included pulled competitive creative, 2015-2016 spend reports, homepage and social media analyses, etc.
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During my internship at LGA, I also researched, compiled and presented a competitive analysis for Visit North Carolina. This included an in-depth look at current industry trends, an analysis of competitor's current print and digital materials to better understand the competitive landscape, and the identification of Visit NC's primary strengths/weaknesses/opportunities.
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A study on the dining preferences and habits of individuals in the Rock Hill/Fort Mill area. Includes secondary and primary methods of research, situational analysis on the restaurant industry, and SWOT analysis on Tapas 51 Provecho Restaurant Group Created in collaboration with the listed colleagues |
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A study on the types of students and frequent behaviors seen in the highly trafficked lobby of one of Winthrop's main residence halls, Phelps Hall. |