ad recreation
The following are ads that have been recreated for my Ad Copy + Layout course. The task was to identify the problem the original ad was trying to solve and the need it was trying to address from Maslow's Hierarchy of Needs.
Once the strategy and need were identified, I had to recreate the ad to change the appeal to address a different area on the hierarchy of needs pyramid, while preserving the original problem being solved.
Once the strategy and need were identified, I had to recreate the ad to change the appeal to address a different area on the hierarchy of needs pyramid, while preserving the original problem being solved.
el cometa transportation
The problem: behavior
Original need: safety
Recreated need: self-actualization
Original need: safety
Recreated need: self-actualization
art director's club award
The problem: emotional / affective
Original need: self-esteem
Recreated need: belongingness
Original need: self-esteem
Recreated need: belongingness
original ad
|
recreated ad
|
diesel denim
The problem: association
Original need: self-actualization
Recreated need: self-esteem
Original need: self-actualization
Recreated need: self-esteem