integrated campaign work
My team created a public relations media kit created for Winthrop University's Office of Sustainability.
The overall goals of the campaign were to promote student participation in sustainable transportation and to build brand awareness for the Office of Sustainability. We worked directly with the client, Chris Johnson, Sustainability Coordinator, and proposed a real-time plan that fit within his budget. |
For a senior-level advertising copy & layout course, I collaborated with a partner to create an integrated advertising campaign for the LEGO brand. The primary goal of this campaign was to expand LEGO's target audience by creating a new use/purpose for the brand's building blocks. Although the plan was not developed alongside the client directly and without a budget limit, it was curated with realistic executions that fit within the current market/industry.
|
A complete integrated marketing campaign was created for Tapas 51 Provecho Restaurant Group as my final senior portfolio project. My team worked directly with the owner and head chef of the restaurant, Aaron Rivera, to develop an applicable campaign that fit within his budget of $2,000.
|