integrated campaign work
#TakeABreakandCreate with LEGO
For a senior-level advertising copy & layout course, I collaborated with a partner to create an integrated advertising campaign for the LEGO brand. The primary goal of this campaign was to expand LEGO's target audience by creating a new use/purpose for the brand's building blocks. Some items were created in collaboration with a fellow colleague. *My voice was used for the video pitch VO. |
Continue scrolling to see the following additional items:
video pitch / case study
OOH ads
digital ads
print ad
POP display
custom site mockup
video pitch / case study
OOH ads
digital ads
print ad
POP display
custom site mockup